"While Ziamond has had a fair amount of success in the online jewelry industry, we knew we had room to improve. Our real challenge lay in the struggle to convert browsers into actual customers. With a brick-and-mortar jewelry store, you have the personal touch of a salesperson that can walk a customer through our selection and give them certain incentives to purchase. We were lacking that on our site," said Scott Cummings, COO of Ziamond.com.
CHALLENGE: Find a way to convince browsers who were not going to buy to complete their purchase today and leave the shoppers who were already going to purchase alone:
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