If you’re like most merchants, you have reduced traffic during off-peak hours and you may be perfectly fine with that. But what if you could create special discounts on select products during these hours to lower your abandonment rate and shine some moonlight on your bottom line? Soon, you will be able to do just that. By creating category and/or product specific abandonment offers that only run during nighttime or your under-performing timeframe of choice, you can capture and convert traffic at a higher rate, thereby improving your performance during off-peak hours. You could, for example, promote select products on your store at all times but only offer an abandonment offer on them between midnight and 6 a.m. in order to maximize your performance despite having fewer visitors to your store. Stop letting the time of day impact your bottom line. Get in touch with us to find out how we can help at .
Make the Wee Hours the Wow Hours
About the Author — Frank Kjaersgaard
Frank is the Director of Product Management at Conversions on Demand. Originally from Denmark, Frank earned his Masters in Electrical Engineering and Computer Science at Aalborg Universitet. When Frank is not working on the development of new products for COD, he can be found training for triathlons.