Email Booster has added the Top Right platform to its lineup.
As soon as a shopper connects with you via Email Booster you can start taking full advantage of its automated marketing programs. Top Right integrates with Yahoo! Stores, enabling you to create customer segments based on past shopping behavior. And because Email Booster captures the store page that an email address was captured on, you can create very powerful cross-selling campaigns. For example, if you sell apparel, you can target all shoppers who have bought from the women’s section but submitted their email address while browsing children’s apparel. Now that’s micro-targeting.