I began specializing in eCommerce in the ‘90s when online retail was in its infancy. I literally walked up and down Broad Street, in Red Bank, N.J., knocking on doors and talking to merchants. My message was simple: “change is coming.” I remember telling a Halloween costume merchant that, someday soon, more people would shop ... Read More »

Time2Buy Case Study PROFILE: Leading online jewelry distributor Ziamond.com specializing in fine cubic zirconia jewelry While there are many benefits to offering products online, e-commerce stores face a different set of challenges than brick-and-mortar businesses, some of these are: Creating a sense of urgency to make a purchase Eliminating customer distraction Making an emotional connection ... Read More »