Chances are you have some products that people would love to buy, but for one reason or another, shoppers decide otherwise and abandon their shopping experience. Generally, the cause for abandonment stems from cost: perhaps the product was a bit more expensive than expected, or the shipping cost was too high. With our soon-to-be-released upgrade ... Read More »
Back in January we learned about the value of revealing an instant coupon in exchange for an email address. Since then we have seen this behavior repeat itself again and again across an increasing number of Email Booster clients. And the numbers are looking good. The promise of a 10% discount will typically result in ... Read More »
I began specializing in eCommerce in the ‘90s when online retail was in its infancy. I literally walked up and down Broad Street, in Red Bank, N.J., knocking on doors and talking to merchants. My message was simple: “change is coming.” I remember telling a Halloween costume merchant that, someday soon, more people would shop ... Read More »
If you’re like most merchants, you have reduced traffic during off-peak hours and you may be perfectly fine with that. But what if you could create special discounts on select products during these hours to lower your abandonment rate and shine some moonlight on your bottom line? Soon, you will be able to do just ... Read More »
It’s spring and that means it is time to buy mom something special. Did you know that in terms of spending, Mother’s Day is the 3rd largest shopping day of the year – with close to $20 billion in sales? On average, a consumer will spend more than $160 on gifts for their mother. To ... Read More »
Cart Closer excels at turning cart abandoners into buyers by providing a real-time offer. The challenge for you as a merchant is to strike the right balance between the offer and gross profit margins. That’s where tiered offers come in. Tiered offers allow you to specify different promotions at different cart values. For example, assume ... Read More »
A children’s online apparel store, Lil’Swanky, sells premium kids clothing but realizes that sometimes it takes more than great products to persuade shoppers to buy. Using Daily Deal Bar the store is able to effectively present its shoppers with attractive deals and coupons. At the beginning of March the store offered free shipping to promote ... Read More »
Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. About 73% of survey participants complete nearly half of their shopping online.
Coupons are great…when used properly. There have been various surveys that show that approximately 50% of online shoppers wouldn’t have purchased without a coupon. So it makes sense to provide a coupon to that 50%. But what about the other 50%? When you promote a coupon to EVERYONE you are giving away margin unnecessarily. That’s ... Read More »
The phrase “Free Shipping” is an eye-catcher, and according to marketing professor David Bell at the Wharton School of Business, “Free Shipping” discounts are more appealing than discounts directly off of the purchase price. Bell also states that approximately 60% of all online retailers in 2004, cited “free shipping with conditions” as their most successful ... Read More »