Tire kickers are people like the rest of us – except they often need a little persuasion and perhaps a “deadline” to kick things into gear. For example, one Time2Buy user realized that visitors were distracted and abandoned after 3 product views. Now when 3 products views have occurred on their site, Time2Buy displays a ... Read More »

For 18 years I’ve resisted answering the question, “is my conversion rate good.” Today, right now, in this very blog post, I will actually (almost) answer this question for the first time. But first, the 50,000 foot view Conversion rates are never good or bad. They just are. No matter how high your conversion rate ... Read More »

Chances are you have some products that people would love to buy, but for one reason or another, shoppers decide otherwise and abandon their shopping experience. Generally, the cause for abandonment stems from cost: perhaps the product was a bit more expensive than expected, or the shipping cost was too high. With our soon-to-be-released upgrade ... Read More »

Back in January we learned about the value of revealing an instant coupon in exchange for an email address. Since then we have seen this behavior repeat itself again and again across an increasing number of Email Booster clients. And the numbers are looking good. The promise of a 10% discount will typically result in ... Read More »

I began specializing in eCommerce in the ‘90s when online retail was in its infancy. I literally walked up and down Broad Street, in Red Bank, N.J., knocking on doors and talking to merchants. My message was simple: “change is coming.” I remember telling a Halloween costume merchant that, someday soon, more people would shop ... Read More »

If you’re like most merchants, you have reduced traffic during off-peak hours and you may be perfectly fine with that. But what if you could create special discounts on select products during these hours to lower your abandonment rate and shine some moonlight on your bottom line? Soon, you will be able to do just ... Read More »

A big part of your marketing budget is spent on paid search campaigns with the expectation that they will drive shoppers to your store and increase sales for the promoted items. Although these shoppers are motivated to buy, many of them still end up abandoning. With our soon-to-be-released upgrade to Cart Closer you can create ... Read More »

It’s spring and that means it is time to buy mom something special. Did you know that in terms of spending, Mother’s Day is the 3rd largest shopping day of the year – with close to $20 billion in sales? On average, a consumer will spend more than $160 on gifts for their mother. To ... Read More »

Cart Closer excels at turning cart abandoners into buyers by providing a real-time offer. The challenge for you as a merchant is to strike the right balance between the offer and gross profit margins. That’s where tiered offers come in. Tiered offers allow you to specify different promotions at different cart values. For example, assume ... Read More »

There’s a classic web design guide by Steve Krug called “Don’t Make Me Think” that demands that we make it as easy as possible for a web browser (or in our case, a shopper) to “get it.” There is nothing more important for a shopper to “get” than the final price and any savings they’ll ... Read More »