Coupons are great…when used properly. There have been various surveys that show that approximately 50% of online shoppers wouldn’t have purchased without a coupon. So it makes sense to provide a coupon to that 50%. But what about the other 50%? When you promote a coupon to EVERYONE you are giving away margin unnecessarily. That’s ... Read More »
Online shopping has gone through amazing changes over the last few years. The addition of the explosion of smartphones, increased savviness of retailers and a growth of online merchants has a tremendous impact on consumer behavior. The infographic below illustrates user behavior such as cart abandonment, daily deal consumption, mobile retail interaction, shopper personas, etc. ... Read More »
The conversion rate of your online store is essentially the number of visitors that enter your website and make a purchase. At the aggregate, there are several levels that the visitor must go through in order to actually become the buyer. They include going beyond the entrance click, adding a product to the shopping cart, ... Read More »
The phrase “Free Shipping” is an eye-catcher, and according to marketing professor David Bell at the Wharton School of Business, “Free Shipping” discounts are more appealing than discounts directly off of the purchase price. Bell also states that approximately 60% of all online retailers in 2004, cited “free shipping with conditions” as their most successful ... Read More »
Looking for ways to Increase your Average Order Value? Here are some suggestions: Volume Pricing – Give your customers an incentive for ordering multiples of the same product. Remove “Checkout Now” Buttons – Don’t make it too easy to purchase 1 product if you want your shoppers to purchase multiple items on your site. Free ... Read More »
